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Posts published in “Business”

What a Business Coach can bring to your Business.

So, you made the jump from being an employee to owning a small business. Congratulations, you have just entered the ranks of being a soon-to-be entrepreneurial failure or a near-term startup success.

Naturally, the question becomes how can you stay alive as a newfound small business owner? After all, being a subject matter expert in a particular job is one thing and being a generalist for a business (an organizational leader) is something else entirely?

There You may take yourself just so far without the support of others.

Enter The company coach. There is not anything else that you get 100 per cent dedicated focus on you. A business coach is a person who helps you move from where you are to where you want to be, and does so by only focusing on your targets.

“If You aren’t clear in your vision, then each and every chance will distract you and slow your progress,” states Tracy Cherpeski, an entrepreneurship and health coach.

After All, you will never truly understand what you are capable of until there is someone to push you outside your comfort zone. If a business coach is something you’ve thought about lately but are not quite sold on becoming one yet, here are four reasons why you should:



  • Brainstorming Brilliance


There’s A common expression that goes,”nobody is smarter than most of us.” However, doing this is both an art and a science. Anybody Can go online and find brainstorming software for free with the wish to create genius — that is the science part. Sometimes it requires a new view to find a current connection.


  1. Generate Ideas

Nowhere Else would you find somebody solely devoted to acting as your own personal sounding board. A mentor — well, a fantastic mentor — pushes out all thoughts from their own brain to be present and just listen. This will allow the trainer to dig up deeply rooted values by asking powerful questions.

The best part about this is the amount of judgment which the trainer offers: zero. Unlike the local rumor mill in your area or office, it is not a trainer’s duty to opine about your position, but instead to suspend judgment in this manner that guides you toward your goals.



  • Accountability


How easy it’s to break the promises we make to ourselves, but less so if we involve other folks? A trainer will prove to be an accountability partner who will challenge you to manage and develop your own goals while focusing your efforts toward attaining them.



  • Guidance


To receive guidance as someone who has “been there, done that,” a trainer also functions as a role model due to the experience he or she shares. Furthermore, a mentor has exceptional insight that broadens your company awareness.

Consider it this way: When Santa Claus brings you a new toy, you get excited at the notion of playing with it, but perhaps a bit disheartened at the notion of having to assemble all those ridiculously little pieces. So, what do you require? Directions.


Coaching is not so much the cool technical resources you understand — those will become obsolete in about 18 months. The value of training resides in the emotional tools the coaches learns that help navigate toward success both inside and out the company world.

Every athlete and performer utilizes a coach to bring out their best. Why not you?

Social Media Trends for Businesses

Social media is everywhere – its on the train, its in the office, its in schools, its inescapable. The ubiquitous nature of social media has given businesses the ability to reach people anywhere in the world. The downside is, any business can have this reach provided they have some financial backing. This makes it all the more competitive. So how can social media be used to benefit your business?

Real-Time Messaging
Research has shown that consumers are 55% more likely to trust a business or seller if they are able to talk to them. Trends are also showing that consumers are expecting interaction interactions with business through apps such as Facebook Messenger to be more common. Consumers believe that real-time engagement with the seller helps to strengthen loyalty, trust and respect. This increases the chance of repeat purchases and encourages consumer engagement. This kind of engagement can be seen on some websites that have a chat pop-up and on ads within Facebook messenger.

Being Active On Your Socials
People thrive on content. Viewers love when content is tailor-made, as does Google. The algorithms put in place by Google and social media platforms often reward profiles that upload unique content. For example, if you post something to Facebook and you plan to also post it to Twitter, make sure they are worded differently to each other. Most importantly, listen to your audience and engage with them. Generate conversation and give others a reason to mention your company. Word of mouth or a simple repost can go a long way.

Video = 100 Points
Video can give a sense of legitimacy, it gives a depth of insight that words or imagery may not be able to deliver. If the video is produced well, it can really strengthen your brand identity.

Click-Through Rates on Mobile and Desktop

  • Do consumers prefer to click-through on their mobile or desktop?
  • Does it lead to a sale?

Direct marketing is becoming more habitual for businesses, and is great since it very easy to track. The metrics it encompasses include open rates, click rates, unsubscribe rates, bounce rates and overall subscriber activity. This form of advertising can range from cheap, to unbelievably expensive. It all comes down to how you target your audience. We have the ability to sponsor posts on Instagram, boost posts on Facebook and execute banner advertisements across most other social media platforms. Research has shown that more people seem to be clicking through on their phone, but later return on a desktop to complete a purchase. This trend is highly subject to change.